I am a freelance graphic designer focusing on creative campaign strategy and development, branding and identity, and publication design. I enjoy collaborating with non-profits and entrepreneurs to create effective and unique visual identities that help them get noticed.
For several years, I worked as a graphic designer with the in-house Creative Services team at the Toronto International Film Festival. During that time, I was the lead designer of the Festival creative campaigns for 2011 and 2012, and more recently of the David Cronenberg Evolution exhibition campaign, as well as many other projects which you can check out in the portfolio section. As a major arts institution with year-round programming that targets many demographics, TIFF provided me with a wide range of clients, design challenges, and professional development.
I have always taken on freelance work outside of my day job to keep me on my toes, and in the fall of 2013 I decided that I was ready for new opportunities and projects, so I set out to launch my career as a full-time freelance designer. In the past 4 years, I have had the opportunity to work with an exciting range of clients in the arts, finance, food, law, and politics sectors, and more.
I’ve been brushing up on my web design skills – I took this bare bones WordPress theme and turned this website into what you see now. I have to say I’m pretty proud of it! That being said, I’d rather leave the serious coding and back-end development to the pros so that I can focus on the design and user experience. I’m happy to collaborate with developers to create a website uniquely tailored to your needs and vision.
When I’m not at my desk, you can find me riding my bike around town, travelling to new places, taking photos of my dog, singing for fun, and teaching myself new things that give me a break from my computer. (No joke: in 2010 I taught myself how to juggle, which remains very satisfying. More recently I’ve been learning to play the ukulele and how to do dip pen calligraphy, which is harder than it looks!)
Do you have a project that I could help you with? Drop me a line and let’s get to work!