The events team behind this Movember-style fundraiser asked me to develop an attention-getting, approachable, and engaging visual identity for the campaign materials. (Participants – lawyers, law school students, other legal system staff – will wear a wacky wig for a day to raise awareness about the lack of access to justice facing many Canadians.)
I wanted to give the campaign a fun, bold, playful tone to draw people in. The wig illustrations immediately give potential participants ideas of how they can get involved, and they can picture themselves in the faces. The logo works with or without the wigs, and the whole campaign is very flexible across different applications (web, mobile, social media, print). And yes, that typeface is Cooper Black, like your alphabet fridge magnets from the ’80s.
Check out flipyourwigforjustice.ca for the responsive WordPress site. (Please note that this site has been updated for the 2015 campaign and some changes don’t reflect my original design.)