I started working with Pro Bono Students Canada in 2010 by updating their logo design. They wanted to maintain the general look and feel of the existing logo, but they were hoping to refresh their identity to appeal to their target demographic: law school students. They also needed to incorporate both official languages because there are PBSC chapters in almost every law school across Canada.
I opted for a bolder, lowercase type treatment for the name, and a more legible treatment for the acronym. The blue is a bit brighter, and I chose a charcoal grey as the secondary colour. Using the widely-available Helvetica means that the staff and volunteers can easily create documents in their chapter offices which match the logo.
Since this rebranding, I’ve created ads, banners, promotional one-pagers, business stationery, and e-newsletters which all tie into the updated identity, giving the organization a cohesive look for their outreach and communication materials.